Manager Magazin DE

Geldanlage: Studie zeigt schlechtere Renditen „femininer“ und „maskuliner“ Anlagestrategien

Wenn Konsumvorlieben die Aktienauswahl bestimmen, kann das viel Rendite kosten: „Maskuline“ Portfolios haben zuletzt deutlich schlechter abgeschnitten, zeigt eine neue Studie. Was können Anlegerinnen und Anleger daraus lernen?

Mar 09, 2026 &03010909202631; 06:01 UTC www.manager-magazin.de

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Negative for markets

Sentiment score: -35/100

Moderate impact Medium-term (weeks)

WHAT THIS MEANS

A new study reveals that investment portfolios based on gender-stereotyped consumer preferences ('masculine' and 'feminine' strategies) have underperformed significantly. The research suggests that allowing consumer preferences to drive stock selection can substantially reduce returns, indicating that thematic or lifestyle-based investing strategies may not be optimal for wealth accumulation.

AI CONFIDENCE

72% High

SENTIMENT GAUGE

NEWS POWER SCORE

AFFECTED ASSETS

⇅

FTSE MIB (Italy)

FTSEMIB.MIIndex

High volatility expected

European equity markets may experience volatility as investors reassess thematic and lifestyle-based investment strategies

⇅

Euro Stoxx 50

^STOXX50EIndex

High volatility expected

Eurozone equities affected by potential portfolio rebalancing away from underperforming gender-themed strategies

⇅

S&P 500

^GSPCIndex

High volatility expected

US market exposure to thematic investing strategies may face scrutiny and potential reallocation

PRICE HISTORY

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⚡ SUGGESTED ACTION

Investors should review portfolios for bias toward thematic or lifestyle-based stock selection and consider rebalancing toward fundamentally-driven strategies. Avoid overweighting stocks based solely on consumer preference alignment; focus on valuation metrics and earnings fundamentals instead.

KEY SIGNALS

Underperformance of gender-stereotyped investment strategiesRisk of thematic/lifestyle-based portfolio underweightingNeed for fundamental analysis over consumer preference biasPotential investor behavior shift toward value-based selection

SECTORS INVOLVED

Consumer DiscretionaryTechnologyHealthcareFinancial Services

Analysis generated on Mar 09, 2026 at 14:55 UTC

Disclaimer: This analysis is generated by artificial intelligence for informational purposes only and does not constitute financial advice, investment recommendation, or solicitation. Original reporting by Manager Magazin. Always conduct your own research and consult a qualified financial advisor before making investment decisions.

Geldanlage: Studie zeigt schlechtere Renditen „femininer“ und „maskuliner“ Anlagestrategien

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