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Charles Schwab’s direct crypto offering is coming soon. What to know.

The company is forging ahead with plans to allow customers to directly hold Bitcoin and Ethereum even though the “fervor” around digital assets has waned.

Mar 11, 2026 &03101111202631; 17:10 UTC www.livemint.com Trending 3/5

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Positive for markets

Sentiment score: +65/100

Moderate impact Short-term (days)

WHAT THIS MEANS

Charles Schwab is launching direct cryptocurrency offerings for Bitcoin and Ethereum despite reduced market enthusiasm for digital assets. This expansion into crypto custody services could attract retail investors and strengthen Schwab's competitive position in the evolving fintech landscape.

AI CONFIDENCE

75% High

SENTIMENT GAUGE

NEWS POWER SCORE

AFFECTED ASSETS

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SCHW

SCHWStock

Expected to rise

Expansion into crypto custody services enhances revenue streams and attracts tech-savvy retail investors

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Bitcoin

BTC-USDCrypto

Expected to rise

Major brokerage offering direct Bitcoin access increases institutional legitimacy and retail accessibility

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Ethereum

ETH-USDCrypto

Expected to rise

Ethereum inclusion in Schwab's platform expands mainstream adoption and accessibility

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S&P 500

^GSPCIndex

Expected to rise

Fintech innovation by major financial services company signals positive market sentiment

PRICE HISTORY

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⚡ SUGGESTED ACTION

Consider long positions on SCHW as crypto custody expansion diversifies revenue and attracts growth-oriented retail clients. Monitor BTC-USD and ETH-USD for potential upside as mainstream brokerage adoption typically precedes broader retail adoption cycles.

KEY SIGNALS

Major brokerage entering crypto custody marketInstitutional validation of Bitcoin and EthereumRetail investor accessibility expansionCounter-cyclical investment during reduced crypto enthusiasmCompetitive positioning against crypto-native platforms

SECTORS INVOLVED

Financial ServicesFintechCryptocurrencyRetail Brokerage

Analysis generated on Mar 12, 2026 at 00:42 UTC

Disclaimer: This analysis is generated by artificial intelligence for informational purposes only and does not constitute financial advice, investment recommendation, or solicitation. Original reporting by Livemint. Always conduct your own research and consult a qualified financial advisor before making investment decisions.

Charles Schwab’s direct crypto offering is coming soon. What to know.

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