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Streaming surpasses free-to-air TV in key European markets, research shows

Streaming has already surpassed linear television in key European markets, new research released this week shows. Fans now consume a larger share of sport via digital platforms than free-to-air television in Italy and Spain, with Iberian audiences watching around 40 per cent more of their sport through streaming services, according to Altman Solon’s Global Sports [...]

Mar 19, 2026 &03451919202631; 15:45 UTC www.cityam.com Trending 3/5

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Neutral impact

Sentiment score: 0/100

Low impact Medium-term (weeks)

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Rule-based L2: NEUTRAL signal from City AM

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60% High

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Analysis generated on Mar 21, 2026 at 15:37 UTC

Disclaimer: This analysis is generated by artificial intelligence for informational purposes only and does not constitute financial advice, investment recommendation, or solicitation. Original reporting by City AM. Always conduct your own research and consult a qualified financial advisor before making investment decisions.

Streaming surpasses free-to-air TV in key European markets, research shows

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